Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know
Users are more familiar with how everyone is making websites.
Small, assumptions are always present when they use your website.
- A left facing arrow will take them back in their navigation history
- To read more content, it's generally done by scrolling down (not up e.g.)
- Underlined words are often hyper links and are clickable
- Green is often associated with upvotes/likes and red is downvotes/dislikes - not the other way around
By following the flow you see and expect on other websites - on the websites you create, you will make users of your site much happier and ensure using it is intuitive.